Blogs - Nue Agency

What Music Can Learn From Sports

In business, growth is a continuous game. Where is the blue sky? Where is the next opportunity to put points on the board? One reliable answer to both questions is…Sports! Yesterday was the PTTOW! Sports Summit, and its clear that the growth in sports is lifting up all pillars of culture. The sports industry as […]

Hot Takes & Cold Truths About The Grammys

The industry is fragmented and watercooler moments are fewer and farther between. There was no “song of the summer” this year, let alone a clear-cut song of the year. It’s more and more an uphill battle to “name that tune” and I’m not sure the Grammys is still the right board to make the call, […]

Atlanta Influences Everything

When I think about Atlanta, I think about the cultural movement of the early 2000s. In music, a movement represents a total paradigm shift where multiple artists are working together, collaborating, and hat tipping each other until the sum of the whole is worth more than individual parts. That’s when you have a “scene.” In […]

Beats + Bytes Has Arrived on SPIN

My focus is the intersection of entertainment, brand partnerships, and technology. I’ve been running an indie boutique called Nue Agency for nearly two decades. It started as a talent agency finding and developing artists with the belief that we had to think differently to help our artists break. I had tremendous success representing talent such […]

Introducing Good News with Sonny Vibes 🌞🎙️

When we started Nue, we believed tech was going to be the savior to the music industry. When Napster and LimeWire decimated the CD business, it gave birth to new levels of fandom. We launched Nue right around the time Spotify launched in the US and we befriended their team and embraced their vision at […]

PEAK EVERYTHING

It feels like we are at peak everything right now. Taylor sold the most first-week albums ever, Bitcoin hit its all-time high, and the stock market is going bananas. We just keep bashing through ceilings and hitting new highs every week. Coming off a power-packed week of meetings, networking, and events, my mind is racing. […]

Speedrun

Last week, if you asked ChatGPT, “who is the biggest artist in the world?” it would have told you Bad Bunny, even with Taylor Swift’s album just days away. And that was BEFORE the NFL announced that Benito would be performing at this season’s Super Bowl Haltime Show. Bad Bunny is already the highest streamed […]

Latino Culture Is Here to Stay

Coffee & Culture Report

Coffee has been embedded in cultures across the world for generations. So why does it feel so relevant right now? Monday, September 29th is National Coffee Day and October 1st is International Coffee Day. The coffee space is so fascinating and rich, and coffee culture is a window into a changing world. On a macro […]

Coachella’s Ripple Effect

Coachella dropped their lineup early this year, and it’s one of the best in recent memory. That’s the magic of entertainment: just when you start to count Coachella out after a couple slower years, they adjust and come back stronger. The brand alone isn’t enough to sell out pre-announce anymore, but they knew that and […]

The Cultural Scroll

There is such an interesting content landscape developing right now. Attention is truly one of the most valuable commodities in the world, and how you capture it is always changing. We see it with the biggest stories in pop culture this week: The US Open, MTV Video Music Awards, Fashion Week, and Bieber’s new album, […]