Blogs - Nue

PEAK EVERYTHING

It feels like we are at peak everything right now. Taylor sold the most first-week albums ever, Bitcoin hit its all-time high, and the stock market is going bananas. We just keep bashing through ceilings and hitting new highs every week. Coming off a power-packed week of meetings, networking, and events, my mind is racing. […]

Speedrun

Last week, if you asked ChatGPT, “who is the biggest artist in the world?” it would have told you Bad Bunny, even with Taylor Swift’s album just days away. And that was BEFORE the NFL announced that Benito would be performing at this season’s Super Bowl Haltime Show. Bad Bunny is already the highest streamed […]

Latino Culture Is Here to Stay

Coffee & Culture Report

Coffee has been embedded in cultures across the world for generations. So why does it feel so relevant right now? Monday, September 29th is National Coffee Day and October 1st is International Coffee Day. The coffee space is so fascinating and rich, and coffee culture is a window into a changing world. On a macro […]

Coachella’s Ripple Effect

Coachella dropped their lineup early this year, and it’s one of the best in recent memory. That’s the magic of entertainment: just when you start to count Coachella out after a couple slower years, they adjust and come back stronger. The brand alone isn’t enough to sell out pre-announce anymore, but they knew that and […]

The Cultural Scroll

There is such an interesting content landscape developing right now. Attention is truly one of the most valuable commodities in the world, and how you capture it is always changing. We see it with the biggest stories in pop culture this week: The US Open, MTV Video Music Awards, Fashion Week, and Bieber’s new album, […]

The US Open: Cultural Marketing Report

The US Open is consistently my favorite event of the year and this year, it feels like it’s soaring to new heights. The tournament has always been a magnet for star power, but with attendance steadily climbing, it’s clearly a tentpole moment that is still on the rise. Last year marked a milestone: a record-breaking […]

The New Subculture Crossing Over

The creator economy, alongside big tech and AI, is defining pop culture in the current moment, with digital creators often making more money than Hollywood stars. The top dogs in the online space undoubtedly have more influence. We see it with the death of late night: the views aren’t there, the productions aren’t profitable, and […]

HamilTEN is a 12/10

Broadway is having a banner year at the box office. Stars are flocking to the stage, not just for the thrill of live connection in a streaming-saturated world, but to chase the “T” in their EGOT. And no show has shaped modern Broadway like Hamilton. Lin-Manuel Miranda’s second Broadway outing became an instant American classic. […]

Pure Marketing Genius

It’s been fun to watch this Coldplay Kiss Cam scandal spiral. I feel bad for the significant others of the two Astronomer executives whose lives have been completely side swiped, but I’m marveling at all of the stories, how it broke, and how the memes continue to take things to new heights. We all communicate […]

Pure Marketing Genius Copy

With an entrepreneurial mindset at our boutique cultural marketing agency, we pride ourselves on range. The kind that comes from cultural fluency, trend intuition, and the hustle needed to bring ideas to life. We work hard on behalf of our clients while applying the same tenacity to passion projects and standing up our own ideas. […]