Blogs - Nue Agency

Drinks > Decks

I had the pleasure of speaking at the inaugural National Independent Venue Association Conference this week in Cleveland. NIVA, which was born out of the pandemic, is a nationwide group of true indies that have banded together to help each other not only survive, but thrive. Covid-19 was rough on the indie music venue owner. […]

LimeWire 3.0

Happy LimeWire launch week! But don’t get it twisted: this is not the LimeWire from the turn of the century. Since the early aughts, LimeWire has evolved with new ownership, a new team, and a new brand vision built as a digital collectible marketplace (NFTs). The fresh faces of the platform are brothers Julian & […]

What’s Your Song Of The Summer?

If you know me, you know I love mixtape culture. I think I’ve been making my Fourth of July mix for 10 straight summers, and this year is no different. My passion for finding new music and sharing it in a digestible, curated format knows no bounds. The industry continues to evolve as does music […]

Live from NFT.NYC 🎙🗽

Coming to you live, Air Force 1’s on the ground from NFT NYC. There’s a lot to report 🙂 First, a good deal has changed since the last NFT NYC in November. It’s at least doubled in size. The sentiment is definitely different, too. The hype cycle is over and it’s time to build something […]

Build Mode

It’s build mode! I’m not going to sugarcoat it: It’s tough out here. Recession is looming. There’s a political divide in the U.S. that makes water cooler conversation nearly impossible. A war is going on overseas that feels like the door to a nuclear abyss. Inflation is the highest it’s been in 40 years and […]

Discourse > Discord

Is anybody else feeling overwhelmed by Discord? There has to be a better option! If you’re launching a project, a DAO, or community in Web3, Discord has become the de facto place to connect and share info. But with so many worthwhile projects and communities, I feel like I’ve already hit my quota. I can’t […]

ElemeNFTs

Snapple Elements is launching its newest line of beverages in an unexpected and refreshing way: with an NFT series. Snapple has partnered with Billboard music artist-to-watch, Tierra Whack; renowned street artist, Bradley Theodore; and digital artist extraordinaire, Glassface, to make the impossible possible. Each artist summoned their personal style to create NFTs tied to one of the three […]

Greetings From The City

Today, Clayton and I are bringing our Beats, Bytes & Brands concept from URL to IRL, doing a masterclass on livestreaming on the stage at Social Media Week. Together we designed a power-packed class with tons of insights, how-to’s, and actionable takeaways. (Clayton is also graduating this month with a master’s from the NYU Music Business program, […]

New Orleans Has a Branding Problem

Where y’at? Because I’m in New Orleans. Well, I was last week… It’s one of the greatest cities in the world. It’s charming and unique, and every time I visit I have an absolute ball. If you like music, food, and culture, it’s pretty much impossible to have a bad time there. Alex K (my […]

5 Music Brand Marketing Themes That Defined Q1

Recently, I took the opportunity to look back at the major deals 2022 has yielded thus far and highlighted some of the relevant trends. Every month I deep dive into our industry for an Adweek column I co-author with Clayton Durant; we get insights from some of the top players at the top companies to […]

Greenest Week of 2022

Welcome to the Greenest Week of 2022, where 4/20 and Earth Day fall in the same 7-day window and Spring emerges. There’s certainly a lot to appreciate. Since the SAFE Banking Act passed the House (for a fourth time) in April 2021, the Cannabiz has had its challenges. The bill’s fate in the Senate remains […]