We are the lead agency on Sour Patch Kids’ music and culture brand The Patch, a shared home for rising bands and artists to stay during their journey.
- Sourced 200+ influential emerging artists and booked all talent to stay at the artist havens
- Managed partnerships with local brands that equipped and stocked the house with products
- Initiated relationship between the Sour Patch Kids’ brand, music, artists and influential tastemakers
- Created innovative content series around artists staying at The Patch and brought in value-add technologies that amplified content
CLIO Music Award 2015 – Events/Experiential Brand: Activation Silver