THE PATCH

Sour Patch Kids emerging artist platform, The Patch, an award-winning campaign in which 3 houses (Brooklyn, LA & Austin) provided lodging for artists on the rise and on the road. As lead agency, Nue first identified the common need for artists to have free lodging, large enough to house their entire crew, while they toured the country.

This groundbreaking initiative solved a major pain point for artists, organically placed Sour Patch Kids as the hero and played host to acts such as The Chainsmokers, Halsey, G-Eazy, Kehlani, and many more, long before they were household names.

Hundreds of millions of impressions, over 300 artists, CLIO Music Award 2015