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THE PATCH

We are the lead agency on Sour Patch Kids’ music and culture brand The Patch, a shared home for rising bands and artists to stay during their journey.

  • Sourced 200+ influential emerging artists and booked all talent to stay at the artist havens
  • Managed partnerships with local brands that equipped and stocked the house with products
  • Initiated relationship between the Sour Patch Kids’ brand, music, artists and influential tastemakers
  • Created innovative content series around artists staying at The Patch and brought in value-add technologies that amplified content


AWARDS:

CLIO Music Award 2015 – Events/Experiential Brand: Activation Silver 

 

PROJECT DETAILS

DATE:
Ongoing

CLIENT: 
Mondelez / Sour Patch Kids

CATEGORY:
Strategy, Alignment, Partnerships, Activation

ARTISTS

PRESS

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