The CRWN interview series is coming back to The Clive Davis Institute of Recorded Music/NYU on April 19th as Elliott Wilson interviews DJ Khaled live at Skirball Center, and for the first time ever, will be airing on TV – on MTV2 4/27 @ 11pm. It’s our 20th episode …
Beats & Bytes: YouTube domination coming to an end?
Even though I’ve built a career in music I’m still amazed at how powerful music is. When music is playing at home people become physically closer, less irritable, more inspired, increase positive feelings, are more physically active. Music makes activities …
Beats & Bytes: The Art Of The Playlist
There is a lot of talk right now about the Instagram algorithm changing. Engagement is low and there are just too many accounts that the average person follows. It’s impossible to see all of the content. With the change IG …
Beats & Bytes: Music By The Numbers
After being a out of the office for a while there’s no question that this is a week of catching up. But with all of the new friends and conversations I’ve had, it’s also a week of following up …
Beats & Bytes: Where Music Is Going
The interactive portion of SXSW has flown by. I love #SXSWi but there really isn’t anything like SXSW music. It’s the original reason people came to Austin and although Interactive has stolen some shine, music is still the bedrock of …
Using Data and Music to Build Your Brand
Partnering with the right artists helps brands to build consumer trust. Fashion houses and luxury brands have been doing it for decades. Just open a magazine and you’ll find glossy pictures of Leonardo DiCaprio wearing TAG Heuer watches, or turn on the television …
Why Your Brand Will Lose Without Artistic Partnerships
Flashback to 20 years ago: American Express wants to cause a stir. So it signs Jerry Seinfeld, fresh from his epic sitcom run, to put together a few clever TV ads and calls it a day. Big-name celebrity sells, and …
Music: The Marketer’s Secret Weapon for Targerting Millennials
Millennials are accustomed to being inundated with information. With one of the most desirable target markets dwelling in a digitized world that’s oversaturated with ads and clever promotions, how can marketers grab their attention and get millennials to care about what they’re offering?
4 Ways Music Technology Changes how Brands and the Industry Intersect
As technology evolves, music remains a powerful cultural tool that continually illustrates the real value of that progress for people. For example, festival attendance is on the rise, and many festivals are also offering live streaming services to those who can’t attend.
How to Best Sync Musical Talent with your Event
Music and branded events go hand in hand. From shows to concerts to festivals, the right musical talent can propel a brand’s purpose into the limelight and increase the success of any event. DJ A-Trak’s Bioreactive Concert at SXSW, for …
How to Make Musical Acts Work in Your Marketing
While brands have long included musical acts in their marketing strategies, the practice has grown both more common and more complex. The days of big-name bands merely endorsing a product or displaying a brand’s banner at concerts are over. Today, relationships …
