Even though I’ve built a career in music I’m still amazed at how powerful music is.
When music is playing at home people become physically closer, less irritable, more inspired, increase positive feelings, are more physically active. Music makes activities more enjoyable, even food tastes better.
These aren’t just how I feel, these facts come from neuroscientist Daniel Levitin who was commissioned to look into the power of music by Sonos and Apple Music. Fast Company recently published a piece on power of music based on a Sonos study. It’s a great story.
But still with all of these empirical and emotional factors it feels like many brands don’t fully get that. Sometimes it can feel like an up hill battle educating people about how and why they should incorporate music into their marketing. Maybe it’s because the industry is shifting so dynamically, or maybe it’s because people can’t figure out how to navigate this very complicated industry of music.
But even with road blocks why wouldn’t brands want to tap into the universal language of humans? Music, one of the most powerful marketing tools in the world is there for you to activate and it will help your brand better connect to your consumer. If you’re interested in more give me a shout and let’s make some music memories happen. In the mean time let me know what music is changing your life this week. Onward and upward.
– @JesseKay
BEATS
Is YouTube’s Music Domination Finally Coming to an End?
by Cortney Harding / Cuepoint
10 demographic trends that are shaping the U.S. and the world
by D’Vera Cohn and Andrea Caumont / Pew Research Center
Here’s what’s happening at Beatport after the SFX bankruptcy
by Peter Kirn / Create Digital Music
Why Spotify Needs To Invest In Visual Along With Audio
by Bryce Clemmer / Media Post
The Evolution Of Scooter Braun
by Zack O’Malley Greenburg / Forbes
How Deezer Plans to Dominate the U.S. Music Streaming Market
by Zoe Henry / Inc.
The Life Of Pablo Projected To Become The First #1 Album With Virtually Zero Sales
by Chris DeVille / Stereogum
BYTES
LISTEN
Alt In Our Stars talk to Dan Boeckner about artistry, authenticity, image in the digital world and the digital music industry.
Alt In Our Stars: Dan Boeckner
WATCH
A new interactive photography project featuring forward thinking musicians who have created compelling and innovative work.
Interactive Artist Portraits – Music x Technology:
GET
Create playlists of YouTube songs and skip through them like you would a playlist on any other music app. It also has a Tinder-like “discover” section.
TubeLike:YouTube music player
CHARGED UP
Coming off the release of his In My Mind album, BJ The Chicago Kid comes through with the official video for his Kendrick Lamar-featured record “The New Cupid.” BJ the Chicago Kid:The New Cupid
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