Last week when I wrote about Coronavirus, I hoped it would end up looking alarmist. Now we know it wasn’t. I still don’t think existential dread is helpful, but there are certainly lessons to be learned from previous pandemics. What …

I’m not one to succumb to existential dread or worry about a quarantined, dystopian planet, but it’s a scary time in the world right now. It’s clear that based on fear, fact, or a combination of both, things are going …

  Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the latest trend of unexpected, buzz-worthy collaborations, which The Future Party …

Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The movie, Rock & Roll President directed by Mary Wharton, was …

The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? What is it? I had to find the person behind …

  Another interesting NFL season is in the books. Super Bowl LIV (too perfect for Dave Grutman’s infamous Miami club, which always has its biggest night on Sunday) offered up a lot of interesting musical notes. It was watched by …

  Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, an unspeakable tragedy struck with the passing of Kobe Bryant, …

  This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, The 61st annual Grammy Awards is set to honor the …

Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to stagnate.Fred Wilson, one of New York’s top tech investors and …

  From Thanksgiving to Black Friday, from Small Business Saturday to Giving Tuesday, I leaned into this holiday week bigtime and I hope you did, too. Now, I’m boarding a plane to Miami for Art Basel.The Art Basel Miami Beach …

  As you know by now, I’m a big fan of “weeks.” From Social Media Week to Brandweek and every week in between, these extended marketing and info-sharing gatherings are a great way to concentrate efforts around central themes. But …

Greetings from Chicago where I’m working remotely this week. Like Sinatra said, “it’s my kind of town!”But last weekend I had a night to remember in New York. I finally checked out David Byrne’s American Utopia on Broadway at the …

  Nue lives at the intersection of music, technology, and brands. We love entrepreneurs and we’ve designed the agency to help both artists and brands thrive in that environment. That’s why we are particularly excited about a new partnership that …

Pac and Dre said it best: “California…knows how to party.” I think I proved it this past week. Coming off an awesome shoot with Foot Locker for their Week of Greatness campaign (sneaker commercial of the year!) and a weekend …

“Culture” is one of the most overused buzzwords of the decade. By definition, culture is “the arts and other manifestations of human intellectual achievement regarded collectively; the customs, arts, social institutions, and achievements of a particular nation, people, or other …