Marketing Archives - Nue Agency

The Cultural Shift Around Aging

I’ve been deeply interested in the health and wellness space for as long as I can remember. Over time, I’ve realized that health is my number one core value in all its forms: mental, physical, and emotional. Without health, I cannot achieve the other things I want in life. So, prioritizing it feels non-negotiable […]

LaPlaybook

Every once in a while, a new artist grabs my attention. In a world where catalog artists are dominating the mainstream and there are over 100,000 new songs dropping daily on Spotify and YouTube, it’s very difficult for a new artist to cut through. Enter LaRussell. When we were a talent agency, we had a […]

🌏 vs 👾

It’s the world vs. COVID-19 and as of now there is no winner. I’m confident, as most of us are, that humankind will prevail, but that doesn’t make it any easier to watch the crisis unfold. Events large and small are canceled as they should be. The Nue family is at home, self-quarantined, trying to […]

Hotels as Music Businesses?

I had the privilege of attending the W Music Summit last week in Austin, TX. The Summit, lead by Pablo Henderson, shed light on how W intends to enhance its brand through music. From a newly minted record label (W Records) to on-site music studios (Sound Suites, to a music festival concept (Wake Up Call) […]