GREEN LABEL
Nue worked with Mountain Dew to expand the Green Label Sound brand into the live space and help introduce new flavors of Mountain Dew Kickstarter. The campaign consisted of a 3 city tour in New York, Chicago and Houston and a 6 month residency in Las Vegas.
- Consulted on Mountain Dew’s overarching strategy for event series and handled all partnerships with media and production
- Led event operations for each show by choosing venues, curating and booking talent and organizing promotion
- Co-produced all content to support Green Label Live event series
PROJECT DETAILS
DATE:
2014-15
CLIENT:
Mountain Dew
CATEGORY:
Strategy, Alignment, Partnerships, Activation
ARTISTS
CHICAGO
Rae Sremmurd
Casey Veggies
Holt & Mano
NYC
RAC
Austin Millz
HOUSTON
Snow The Product
El Dusty
Venus X
LAS VEGAS
Panic City
Hesta Prynn
El Dusty
Jump Smokers
Sound Remedy
Kim Kat
DNNYD
Bad Boy Bill
Tony Arazadon
Skylar Spence
Brenmar
Outasight