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GREEN LABEL

Nue worked with Mountain Dew to expand the Green Label Sound brand into the live space and help introduce new flavors of Mountain Dew Kickstarter. The campaign consisted of a 3 city tour in New York, Chicago and Houston and a 6 month residency in Las Vegas.

  • Consulted on Mountain Dew’s overarching strategy for event series and handled all partnerships with media and production
  • Led event operations for each show by choosing venues, curating and booking talent and organizing promotion
  • Co-produced all content to support Green Label Live event series

PROJECT DETAILS

DATE:
2014-15

CLIENT: 
Mountain Dew

CATEGORY:
Strategy, Alignment, Partnerships, Activation

ARTISTS


CHICAGO

Rae Sremmurd
Casey Veggies
Holt & Mano

NYC

RAC
Austin Millz

HOUSTON

Snow The Product
El Dusty
Venus X

LAS VEGAS

Panic City
Hesta Prynn
El Dusty
Jump Smokers
Sound Remedy
Kim Kat
DNNYD
Bad Boy Bill
Tony Arazadon
Skylar Spence
Brenmar
Outasight

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