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General Electric

GE tasked Nue with creating an original, compelling and millennial focused campaign telling the story of energy through music and dance. In a first-ever collaboration, Nue teamed up GE with Electronic Music artist Gryffin and a cast of talented dancers to create both an original track as well as an accompanying dance video, both depicting how energy flows across the globe. The original track and music video were launched at two Daybreaker events, hosted in NYC and Miami, simultaneously via livestream.

To compliment the campaign we created and launched a special edition vinyl that told the Grid Solutions story in depth to passionate fans and fast became a collector’s item.