Nue Agency was built on the promise of doing something “new”; something different; something the mainstream agencies weren’t thinking of. That’s why in the early days we focused on two areas where we knew we could form an advantage: the …
Web3 So Far in ‘23
We’re two weeks into the year, and I’m disappointed with Web3’s performance so far. Back when we were spending way too much time on Clubhouse (yes, I’m waxing slightly nostalgic about the pandemic) Web3 was really giving WAGMI vibes. Now, …
The Year of the Racquet
Welcome to what has been officially dubbed “Circle Back Week”. 2023 is starting to fire on all cylinders. This week, there’s a lot of talk about ChatGPT, The Golden Globes, and the new music industry business models that Lucian is …
What Goes Down Must Come Up
Unless you’re in Vegas for CES, most of us only have one foot in the office this week. Truth be told, I’m back on the road today headed to Minnesota for a retreat. Having offered my list of 2023 predictions …
Opportunity in Crisis
I’m not going to lie, the roaring twenty twenties are not playing out the way I hoped. We went from a pandemic to a recession to a paranormal state of potential crisis. But there is opportunity in crisis. The world …
Just Dropped: The 2022 Trend Report
As the year winds down, it’s a great time to reflect. 2022 was rough, but it had a few key themes. The new normal of inflation is out of control. There has been massive economic pain inflicted on the global …
It’s Bigger than Basel
While Art Basel celebrates its 20th year in Miami, it’s really Miami Art Week as a whole that has everyone’s attention. It feels like the early days of SXSW down here and it’s so much bigger than Basel now. Don’t …
Stacked Holiday Weekend
As wild and uncertain as times are, and as hard as this year has been, I’m steadfast in counting my blessings and doing my best to live in the present. There’s a lot to be grateful for. Tonight is Thanksgiving …
2023 Playbook
I’m coming off a long week on the road where I met so many interesting folks at both Summit Series and Future Wave. Hello, new friends! I’m glad to be back home in Miami for a bit. From my travels, …
WTF FTX
A sea change is coming as we begin to wind down 2022. The much discussed “red wave” didn’t crest in the election last night (phew), FTX traded to Binance (wow), and Elon Musk took control (if you can call it …
Thoughts On What’s Next for Music
At Drexel last week, I guest lectured on the topic of Web3 and music. At the end of the session, the professor, Monika Julien, asked me what I thought was “next for music.” It got me thinking. What is next for …
Taking a Break for Broadway
Sometimes it’s healthy to take a break from the news, the hype cycle, Elon buying Twitter, the daily influx of texts, alerts, and Kanye f-up’s. What does it all mean? A lot! However, sometimes it’s nice to do something different; …
Brand Partnership Bonanza
It’s an exciting time at the intersection of brands and music. Before the pandemic, brand partnerships were an under-utilized tool in the music industry. In early 2020, before the paradigm shift, the music business was seeing double-digit growth in all …
Do Everything Better With Music
I’m a huge believer in the power of music, and I learned at an early age that music makes everything better. When I was throwing weekly parties in high school, I realized what made the event really memorable was a …
Advanced Marketing
Marketing as a medium has changed. The marketing tactics of the past, won’t get the job done in a world with 60K new songs dropping a day on the major streaming services (even more on Youtube), and more competition than …