Beats + Bytes Archives - Page 4 of 39

Pure Marketing Genius

It’s been fun to watch this Coldplay Kiss Cam scandal spiral. I feel bad for the significant others of the two Astronomer executives whose lives have been completely side swiped, but I’m marveling at all of the stories, how it broke, and how the memes continue to take things to new heights. We all communicate […]

Pure Marketing Genius Copy

With an entrepreneurial mindset at our boutique cultural marketing agency, we pride ourselves on range. The kind that comes from cultural fluency, trend intuition, and the hustle needed to bring ideas to life. We work hard on behalf of our clients while applying the same tenacity to passion projects and standing up our own ideas. […]

Why You Need The Hype

Flavor Flav famously screamed out, “Don’t believe the hype!” Despite being recently and repeatedly referred to as the Jewish, marketing version of Flava Flav by some of your favorite stars and editors, I’d have to disagree with him here. The job of the artist is not just to create the work, but to position it for the world […]

Brands In Frame

Culture, Media & Opportunity in NYCThe media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1 upset of Boston in the conference semis, and the Big Apple has a lot going on, even for a city that never sleeps. The intersection of […]

April’s Cultural Pulse Check

April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s Opening Pitch, WrestleMania, and Record Store Day. Here are the 5 key trends and campaigns from April: Album Releases Pack On the Partnerships: We’ve seen this […]

Loafers, Trench Coats, and Baseball Caps

As a cultural marketing agency, you get to wear a lot of errrrr…. hats! This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,” starring music artist Chelsea Cutler. To commemorate the start of baseball season, the campaign in collaboration with ’47 is prominently featured in 1,400 LIDS stores […]

Netflix presents Walemania (This Thursday night!)

This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights by merging with UFC and going public under Ari Emanuel and Dana White’s leadership. And of course I loved the sport as a kid in […]

Your Essential Q1 Trend Report: 17 Cultural Shifts

What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark new reality. February flew by with cultural tentpole events like The Grammys, the Super Bowl, SNL 50, and NBA All-Star weekend back-to-back-to-back. March was a […]

How AI Helped Me Connect To God

Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My trainer is even telling me the best shoes to get for the gym… not in his voice but clearly copy and pasted from an LLM. […]

The Impact of Music Marketing

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are met. This doesn’t happen overnight. It takes time to make deep, emotional connections with consumers. It might take a few years and a diverse series of swings. If a brand needs a measured, […]