Beats + Bytes Archives - Page 4 of 38

Loafers, Trench Coats, and Baseball Caps

As a cultural marketing agency, you get to wear a lot of errrrr…. hats! This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,” starring music artist Chelsea Cutler. To commemorate the start of baseball season, the campaign in collaboration with ’47 is prominently featured in 1,400 LIDS stores […]

Netflix presents Walemania (This Thursday night!)

This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights by merging with UFC and going public under Ari Emanuel and Dana White’s leadership. And of course I loved the sport as a kid in […]

Your Essential Q1 Trend Report: 17 Cultural Shifts

What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark new reality. February flew by with cultural tentpole events like The Grammys, the Super Bowl, SNL 50, and NBA All-Star weekend back-to-back-to-back. March was a […]

How AI Helped Me Connect To God

Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My trainer is even telling me the best shoes to get for the gym… not in his voice but clearly copy and pasted from an LLM. […]

The Impact of Music Marketing

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are met. This doesn’t happen overnight. It takes time to make deep, emotional connections with consumers. It might take a few years and a diverse series of swings. If a brand needs a measured, […]

Artists To Watch in 2025

There is a lot of talk about new tech and AI floating around. Innovation is cool and all, but new artists are the lifeblood of this industry. I love knowing that every 6 months or so, a new player enters the game and captures the hearts and souls of the world, completely changing the rhythm […]

What Will Thrive in 2025?

We’re hitting the halfway point of these roaring twenty-twenties and it’s fascinating to see how fast things are transforming. It feels like we’re headed into a boom year with big opportunities. At Nue, we typically try to create and react more than predict, but it’s the year’s first post, so we’ll bend the rules. Predictions […]

Beats + Bytes 2024 Trend Report

It’s important to reconcile the past in order to understand the future. History doesn’t necessarily repeat itself, but it does have a rhythm and a rhyme. As we finish out the year, I want to give a proper look-back before we zoom forward. For some context, Beats + Bytes is our industry love letter; our […]

Why Spotify Wrapped Is A Bizzaro Paradigm Shift

As we head into the final weeks of 2024, everyone and every platform is looking back while forging ahead. I love a good trend report and I’m a sucker for a “year in review.” I’m taking notes as we build out our forecasts for 2025. Next week, we’ll drop our Beats + Bytes 2024 trends […]

Miami in December

Miami Art Week is in full bloom. Last night, Scope Art Fair had their friends and family dinner and it was a ball. I got a chance to re-connect with music tech all-stars, Julie Pilat and will.i.am. Today, the Art Basel fair launches and Magic City will be firing on all cylinders. By week’s end, […]