Blogs - Nue Agency

The Great Transformation

The world has entered an era of transformation. Everywhere I look, there is significant change taking place. Mark Zuckerberg dubbed 2023 the year of great efficiency. We got through it, it was tough, but we are still feeling ripples of it this year. Big companies are firing and tightening their belts. Public companies are letting […]

The Rise Of The Amateur Sensation

AI is one of the most transformative technologies of our lifetime and there is a lot of talk about how it will impact music. Although I’ve got a list of areas in which the music business needs help, overall it is in a very healthy place. It’s the healthiest I’ve seen it in my career. […]

SXSWin

I just returned from a few awesome days at SXSW. I had a blast workshopping new ideas, seeing old friends, meeting rising stars, and connecting with colleagues and clients. We generated a heap of new leads and heard about what’s next as we head into a pivotal year of technological advances and global transformation. It’s […]

The Rise Of The Amateur Sensation

Women Making History this Month

March is Women’s History Month, an exciting opportunity to reflect on how far we’ve come as a culture, and how much further we still have to go to achieve true equality at home and abroad. This week, my friend Cynthia Nelson released a podcast with me. Cynthia has founded multiple companies and is a thought leader […]

New Moon Era

We are living in a time of great uncertainty, but also great progress. There has not been a successful moon mission since 1972, but last week that changed when SpaceX’s NASA-funded Falcon 9 rocket, Odysseus, landed on the Moon after launching from Cape Canaveral, FL. My brother, Alex, was on hand for the launch. This […]

Musical Artists Crossing Over

Musicians are a transmissible force that can move into the deep cracks and corners of culture faster and with less friction than any other creative community. That’s why we’re seeing so many artists crossover into other areas of mainstream culture. The number one box office movie this week is Bob Marley: One Love. Like Bob’s music, […]

Play Small To Win Big

Coming off the Super Bowl and The Grammys – two massive pop culture moments – I’ve been thinking differently. Ratings were up across the board and the Super Bowl was the most watched event in the history of television. Between the Swift Effect and an OT playoff win, the NFL couldn’t have written a better […]

Music’s Next Big Swing

There’s a lot happening in the world of music this week. The Clios are tonight, the Grammys are Sunday, and the days in between are slam packed with celebrations for major artists, indies, executives, streaming services, marketers, and law firms. Here’s a good rundown of events. The industry, on a macro level, has been on a […]

Music and Brand Marketing’s Biggest Night

Next Wednesday, January 31st, is what I cheekily like to call “music and brand marketing’s biggest night.” It’s the annual Music Clio Awards aka the Grammys of music advertising. This year, the event has been folded into Grammy Week in LA. I’m glad to see brand marketing and partnerships getting more shine since the people […]

Go Time

2024 is shifting into full gear. I’m looking at the roadmap and it’s power packed. Last weekend kicked off Award Season with The Golden Globes, honoring the best and brightest of 2023 across film & TV. This week focuses on the future, with CES and all of the trends in consumer electronics. And then we […]