Blogs - Nue Agency

Music Marketing Marathon

Good marketers need to go deep on the disciplines within their sector. This week, I’m doing just that, bouncing across the country attending various events, meetings, and conferences. I kicked things off Monday night in Miami at the Billboard Latin Music Conference. The Power Players dinner was at Casadonna, where the Latin Music’s heaviest hitters […]

Hispanic Heritage Month with Lunay & McCafé at Home

Reggaetón sensation, Lunay is back for year 2 with McCafé At Home, and this time we’ve leveled up for Hispanic Heritage Month! This campaign blends the power of music and musicians as the ultimate influencers, with Lunay leading the way to connect with Latin American coffee drinkers in a real and authentic way. Choosing to […]

Q3 Peer Back

Q4 is here. Q3 was a complicated three months. Looking back, there is a lot on my mind. Here are some big industry stories I’m thinking about for Q4: There is a new leader at the helm of Atlantic, and I’m confused as to why they want their biggest rivals’ son to run their label. […]

Cotopaxi Premieres Music For Good

This week, Cotopaxi, a B Corporation that makes adventure travel gear to empower people, launched a new campaign that is quite remarkable. The premise of the program is that Cotopaxi is supporting artists who make the world a better place by amplifying their stories and helping them reach their goals. Music For Good is different […]

The Future of Partnerships

As we head into Brandweek, I’m thinking hard on the intersection of brands and music. I’m doing a panel with Matt Graham (co-founder of Range Media Partners) and Jennifer Frommer (SVP, Branding and Commercial Licensing at Columbia Records). Both Matt and Jennifer are long time friends, and they are masters of their craft. Range Media Partners […]

Hit List for the New Season

Does anybody else feel like Q4 is about to kick into overdrive? The summer might be over, but the year is far from it. There remain ample opportunities to make an impact in 2024. I’m flying back from The All-In Summit in Los Angeles. I only went to the opening event (guess I wasn’t all […]

Tennis is Open for Business

It’s my favorite time of the year again. No, not back to school, although I do love how certain brands make this their Super Bowl. No, not post-Burning Man photo dump week, although I do love a good Playa recap. And no, not Pumpkin Spice season, although I do enjoy all the pumpkin infusions. What […]

Has The Music Business Peaked?

Has the music industry peaked? Ha! I’ve been away for a while. Did you miss me the past few weeks? 😉 On his podcast, The Town, Matt Belloni recently asked, “Has The Music Business Peaked?” I think there’s a reason this hasn’t been showing up in my feed: it’s an absurd question. Matt writes for […]

The Olympics Culture Report

I’m starting to get obsessed with this year’s Summer Olympics. Normally, I’m not as into it, but this year, I’m really feeling the excitement. Maybe it’s an escape that lets me set aside the speculation and unpredictableness of our current political landscape. The Olympics are a chance to take pride in your country without caveat. […]

New Formats

I’m obsessed with formats and I love exploring how to present art and culture in ways that can be repurposed. Alternate formats offer a unique perspective and breathe fresh life into content. In London this weekend, I had the chance to see The ABBA hologram show. This is totally unlike anything I’ve seen before. The […]

45 Career Lessons

This week marks not only America’s birthday, but the anniversary of my 45th trip around the sun. I was greeted by a call from one of my oldest, closest friends yesterday, who was whispering the opening lines of “Living on a Prayer.” I guess I am halfway there. Beyond the stigmas, joint aches, and sadness […]