Blogs - Nue

Signal Boost Part 2

Hope things are moving and grooving in your world. Last week’s signal boost set the tone. Building on that, here is our part two: World Building → The New Moat Artists aren’t just releasing music, they’re building universes to create new touch points. Look at Dua Lipa’s Service95, Kid Cudi’s fine art show, and Diplo’s Run […]

Signal Boost 2026

This year, all signs point to this being the golden age of music. Here’s why Second week of January. Year of the Horse. Back in the saddle. As I point my GPS toward a familiar constellation of pursuits, here’s a topline look at what I’m watching and where I think the music business is headed […]

Why CES Matters More Than Ever

Happy New Year, friends and colleagues. Hope you had a meaningful holiday. I took some downtime to unplug, travel and think deeply about the future I want to create. 2026 is already shaping up to be a wild ride. A few signals that are hard to ignore: I’m expecting the unexpected and betting on deep […]

Wrapped: More Than Just Music

As we look back, there are some key trends that will define 2025 at the intersection of music, technology and brand marketing. Although 2025 isn’t over yet, it’s headed into the archives. It’s crazy to think a quarter of this century has now passed. I love Wrap Season. It’s a reminder of who we actually […]

The Art of Sound

Miami Art Week is in full effect. These tentpole moments are important for creating touchpoints with brands and fans. Events like this create momentum around premieres and previews, generate conversations around projects, and hijack the airwaves. Miami Art Week is bombing everyone’s social feeds. As a music marketer and cultural anthropologist, I cherish the opportunity […]

Holiday Gift Guide: Music Edition

Good lord, how is it already that time of year again? Friendsgiving to Thanksgiving to Black Friday to Small Business Saturday to Cyber Monday to Giving Tuesday. Bang-Bang-Bang! I’m here for the spectacle and gearing up for some glorious gluttony. Today, I’ve got a quick run down of some music, culture, and gifting moments you […]

What Music Can Learn From Sports

In business, growth is a continuous game. Where is the blue sky? Where is the next opportunity to put points on the board? One reliable answer to both questions is…Sports! Yesterday was the PTTOW! Sports Summit, and its clear that the growth in sports is lifting up all pillars of culture. The sports industry as […]

Hot Takes & Cold Truths About The Grammys

The industry is fragmented and watercooler moments are fewer and farther between. There was no “song of the summer” this year, let alone a clear-cut song of the year. It’s more and more an uphill battle to “name that tune” and I’m not sure the Grammys is still the right board to make the call, […]

Atlanta Influences Everything

When I think about Atlanta, I think about the cultural movement of the early 2000s. In music, a movement represents a total paradigm shift where multiple artists are working together, collaborating, and hat tipping each other until the sum of the whole is worth more than individual parts. That’s when you have a “scene.” In […]

Beats + Bytes Has Arrived on SPIN

My focus is the intersection of entertainment, brand partnerships, and technology. I’ve been running an indie boutique called Nue Agency for nearly two decades. It started as a talent agency finding and developing artists with the belief that we had to think differently to help our artists break. I had tremendous success representing talent such […]

Introducing Good News with Sonny Vibes 🌞🎙️

When we started Nue, we believed tech was going to be the savior to the music industry. When Napster and LimeWire decimated the CD business, it gave birth to new levels of fandom. We launched Nue right around the time Spotify launched in the US and we befriended their team and embraced their vision at […]