Lead culture agency in charge of music partnerships and campaigns for this groundbreaking app. The strategy of bringing line culture into the virtual world, at the time unheard of, for which Nue procured artists such as Rihanna, A$AP Rocky, A$AP Ferg, Pretty Light, Joey BadA$$, Cam’ron and Funk Flex.
Each campaign created unique artist inspired products, driving massive demand for limited exclusive merchandise such as #KillaCrunch with Cam’ron and Syracuse x TrapLord clothing with A$AP Ferg. The campaign generated hundreds of thousands of downloads and eventually resulted in the purchase of Virgin Mega by Nike and repurposed into their current SNKRS app.
Artists & Campaigns
ASAP Rocky – A.L.L.A. Chain
Cam’ron – KillaCrunch Cereal
ASAP Ferg – Traplord x Syracuse Coillection
Funk Flex – NYC Borough Collectiion
Rihanna x Stance – Bad Gal Starter Kit
Casey Veggies – Live & Grow Collection
Life Is Beautiful
Global Citizens Fest
Sun City Music Fest