Music Archives - Nue Agency

Inside Coachella: The Real Brand Battleground

Festival season has returned, and with it comes one of the most important cultural checkpoints of the year. This weekend marks the 25th anniversary of Coachella Valley Music and Arts Festival. For the next three weeks, the industry migrates to Indio. Three weekends. Three completely different plays… Weekend 1: Industry, tastemakers, press, creators Weekend […]

Jay-Z Is Back, But Why Now?

Jay-Z is in the news again, but don’t call it a comeback. This is a perfectly timed cultural setup. From a music and shows perspective, Hov has been relatively quiet the past decade. Or, maybe “quiet” is the wrong word. He’s been making big business moves behind the scenes. In the past decade he: […]

Agent vs Agentic

A lot of people are quietly mourning who they used to be. They’re not failing or falling behind, they’re just uncertain of who they are now or how to move in this new era. I’ve felt it, too. I’ve always thought of myself as an agent; someone who sees “it” early, spots trends, connects […]

Q1 Just Rewired Culture

We can throw Q1 in the bag. From CES to Sundance; the Super Bowl to the WBC; the Grammys to the Oscars; and now SXSW to Winter Music Conference, the calendar has been packed with cultural checkpoints. Awards were handed out, deals were signed, and a lot of handshakes happened in hotel […]

AI Scales Info. IRL Scales Trust.

The more digital the world becomes, the more valuable real life gets. Watching something on an IG Story is not the same as being in the room when it happens. In a world where information is abundant and democratized, relationships are currency. People want to work with people they actually know. In-person […]

Power Is Consolidating. Opportunity Is Expanding.

Sweeping change and the dismantling of old systems feel like the defining themes of this year. Mergers, capital cycles, and companies going public or private are nothing new. But what we are seeing now represents a different media landscape. We have used the term “new media” since the Web 2.0 explosion of mobile and socials. […]

The Cultural Shift Around Aging

I’ve been deeply interested in the health and wellness space for as long as I can remember. Over time, I’ve realized that health is my number one core value in all its forms: mental, physical, and emotional. Without health, I cannot achieve the other things I want in life. So, prioritizing it feels non-negotiable […]

LaPlaybook

Every once in a while, a new artist grabs my attention. In a world where catalog artists are dominating the mainstream and there are over 100,000 new songs dropping daily on Spotify and YouTube, it’s very difficult for a new artist to cut through. Enter LaRussell. When we were a talent agency, we had a […]

🌏 vs 👾

It’s the world vs. COVID-19 and as of now there is no winner. I’m confident, as most of us are, that humankind will prevail, but that doesn’t make it any easier to watch the crisis unfold. Events large and small are canceled as they should be. The Nue family is at home, self-quarantined, trying to […]

GRAMMY Weekend 2019

Now that the Super Bowl is over, industry focus shifts from Atlanta to the Grammys this weekend in L.A. Although the awards themselves don’t feel particularly relevant, “Grammy week” is always a big moment for the music business as the stars and their camps align in one place. It’s fun when a client is nominated […]