Music Marketing Archives

Power Is Consolidating. Opportunity Is Expanding.

Sweeping change and the dismantling of old systems feel like the defining themes of this year. Mergers, capital cycles, and companies going public or private are nothing new. But what we are seeing now represents a different media landscape. We have used the term “new media” since the Web 2.0 explosion of mobile and socials. […]

The Cultural Shift Around Aging

I’ve been deeply interested in the health and wellness space for as long as I can remember. Over time, I’ve realized that health is my number one core value in all its forms: mental, physical, and emotional. Without health, I cannot achieve the other things I want in life. So, prioritizing it feels non-negotiable […]

LaPlaybook

Every once in a while, a new artist grabs my attention. In a world where catalog artists are dominating the mainstream and there are over 100,000 new songs dropping daily on Spotify and YouTube, it’s very difficult for a new artist to cut through. Enter LaRussell. When we were a talent agency, we had a […]

Hotels as Music Businesses?

I had the privilege of attending the W Music Summit last week in Austin, TX. The Summit, lead by Pablo Henderson, shed light on how W intends to enhance its brand through music. From a newly minted record label (W Records) to on-site music studios (Sound Suites, to a music festival concept (Wake Up Call) […]