When Nestle needed a powerhouse in music to help create a new flavor for their beloved chocolate milk brand, Nesquik, they tapped Nue to forge a partnership with the perfect artist.

DJ Khaled starred in a Nesquik commercial, which then led to the creation of his own original cinnamon forward flavor “Another Bun.”

The product was sold at hundreds of retailers nationwide, including Walmart, Target, 7-Eleven, Amazon, Publix and more.

The partnership garnered over 1 billion media impressions, including featured interviews in Rolling Stone and US Weekly.