Lids wanted to reimagine baseball for “her”, blending the nostalgia of Take Me Out to the Ballgame with modern fashion. We partnered with Chelsea Cutler to create a campaign that celebrates baseball fans as stylish and empowering off-field style, showcasing ‘47 Brand’s colorful icons in everyday life.

The partnership featured content for social media, imagery in retail stores, as well as an in-store appearance to showcase Lids’ new Store of the Future customization capabilities.