This burgeoning, B-corp-certified, outdoor gear brand wanted to harness the emotional power of music to tell their brand story of doing good. Nue conceptualized their debut, “Music for Good” program, engaging artists who are using their celebrity for important social causes, Tierra Whack and Danny Ocean.

• We created unique content with each artist that was authentic to their passion points and how they “Do Good”, staying true to the ethos of Cotopaxi.
• The content we created garnered pop culture press and received validation in the music industry, including features in Billboard and Complex.
• We amplified the talent partnerships by also utilizing influencers to help tell the brand story, driving overall awareness with new consumers and music fans.
• Cotopaxi also also partnered with Global Citizen Festival, highlighting their aligned missions of ending global poverty.
• In the brand’s inaugural year with “Music for Good,” this layered campaign drove overall brand awareness with target consumers and created a new path for Cotopaxi within the music ecosystem.