Beats + Bytes Archives - Page 5 of 38

Why You Should Be an Industry Optimist

Past: When I started in this business at the turn of the century, there was a very different landscape. Then, Napster happened, and for the decade that followed, it felt like the industry was being decimated by the digital revolution. There was very little opportunity and momentum outside of live music, which is why I […]

The Allure of the Contemporary Pop Star

Who’s ready for a little industry gossip mixed with a marketing case study? Grab your coffee and stay with me for a second – we’re trying something different this week. 28-year-old country singer-songwriter, Zach Bryan, was dating 25-year-old influencer and podcaster, Brianna ChickenFry LaPaglia. They met at the Country Music Awards in May 2023. It […]

Will Music Win This Election?

Well…we’re here. It’s Election Day. When it comes to curation, I’m a big believer in data + POV + insider information. That’s why Clay Durant and I dedicated this week’s Stat of the Week to covering both music and election details. This election will go down as “the creator economy’s election” and there will be lessons learned that […]

The Media Revolution Nobody Saw Coming

There’s something very interesting happening in media these days. They say a paradigm shifts slowly, and then all at once. I don’t think we are there yet, but I’ve noticed that mainstream media is no longer the de facto place for reliable information. As much as I enjoy my morning coffee with a plethora of […]

Music Marketing Marathon

Good marketers need to go deep on the disciplines within their sector. This week, I’m doing just that, bouncing across the country attending various events, meetings, and conferences. I kicked things off Monday night in Miami at the Billboard Latin Music Conference. The Power Players dinner was at Casadonna, where the Latin Music’s heaviest hitters […]

Hispanic Heritage Month with Lunay & McCafé at Home

Reggaetón sensation, Lunay is back for year 2 with McCafé At Home, and this time we’ve leveled up for Hispanic Heritage Month! This campaign blends the power of music and musicians as the ultimate influencers, with Lunay leading the way to connect with Latin American coffee drinkers in a real and authentic way. Choosing to […]

Q3 Peer Back

Q4 is here. Q3 was a complicated three months. Looking back, there is a lot on my mind. Here are some big industry stories I’m thinking about for Q4: There is a new leader at the helm of Atlantic, and I’m confused as to why they want their biggest rivals’ son to run their label. […]

Cotopaxi Premieres Music For Good

This week, Cotopaxi, a B Corporation that makes adventure travel gear to empower people, launched a new campaign that is quite remarkable. The premise of the program is that Cotopaxi is supporting artists who make the world a better place by amplifying their stories and helping them reach their goals. Music For Good is different […]

The Future of Partnerships

As we head into Brandweek, I’m thinking hard on the intersection of brands and music. I’m doing a panel with Matt Graham (co-founder of Range Media Partners) and Jennifer Frommer (SVP, Branding and Commercial Licensing at Columbia Records). Both Matt and Jennifer are long time friends, and they are masters of their craft. Range Media Partners […]

Hit List for the New Season

Does anybody else feel like Q4 is about to kick into overdrive? The summer might be over, but the year is far from it. There remain ample opportunities to make an impact in 2024. I’m flying back from The All-In Summit in Los Angeles. I only went to the opening event (guess I wasn’t all […]