Beats + Bytes Archives - Page 3 of 38

Coachella’s Ripple Effect

Coachella dropped their lineup early this year, and it’s one of the best in recent memory. That’s the magic of entertainment: just when you start to count Coachella out after a couple slower years, they adjust and come back stronger. The brand alone isn’t enough to sell out pre-announce anymore, but they knew that and […]

The Cultural Scroll

There is such an interesting content landscape developing right now. Attention is truly one of the most valuable commodities in the world, and how you capture it is always changing. We see it with the biggest stories in pop culture this week: The US Open, MTV Video Music Awards, Fashion Week, and Bieber’s new album, […]

The US Open: Cultural Marketing Report

The US Open is consistently my favorite event of the year and this year, it feels like it’s soaring to new heights. The tournament has always been a magnet for star power, but with attendance steadily climbing, it’s clearly a tentpole moment that is still on the rise. Last year marked a milestone: a record-breaking […]

The New Subculture Crossing Over

The creator economy, alongside big tech and AI, is defining pop culture in the current moment, with digital creators often making more money than Hollywood stars. The top dogs in the online space undoubtedly have more influence. We see it with the death of late night: the views aren’t there, the productions aren’t profitable, and […]

HamilTEN is a 12/10

Broadway is having a banner year at the box office. Stars are flocking to the stage, not just for the thrill of live connection in a streaming-saturated world, but to chase the “T” in their EGOT. And no show has shaped modern Broadway like Hamilton. Lin-Manuel Miranda’s second Broadway outing became an instant American classic. […]

Pure Marketing Genius

It’s been fun to watch this Coldplay Kiss Cam scandal spiral. I feel bad for the significant others of the two Astronomer executives whose lives have been completely side swiped, but I’m marveling at all of the stories, how it broke, and how the memes continue to take things to new heights. We all communicate […]

Pure Marketing Genius Copy

With an entrepreneurial mindset at our boutique cultural marketing agency, we pride ourselves on range. The kind that comes from cultural fluency, trend intuition, and the hustle needed to bring ideas to life. We work hard on behalf of our clients while applying the same tenacity to passion projects and standing up our own ideas. […]

Why You Need The Hype

Flavor Flav famously screamed out, “Don’t believe the hype!” Despite being recently and repeatedly referred to as the Jewish, marketing version of Flava Flav by some of your favorite stars and editors, I’d have to disagree with him here. The job of the artist is not just to create the work, but to position it for the world […]

Brands In Frame

Culture, Media & Opportunity in NYCThe media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1 upset of Boston in the conference semis, and the Big Apple has a lot going on, even for a city that never sleeps. The intersection of […]

April’s Cultural Pulse Check

April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s Opening Pitch, WrestleMania, and Record Store Day. Here are the 5 key trends and campaigns from April: Album Releases Pack On the Partnerships: We’ve seen this […]