As we look back, there are some key trends that will define 2025 at the intersection of music, technology and brand marketing. Although 2025 isn’t over yet, it’s headed into the archives. It’s crazy to think a quarter of this …
The Art of Sound
Miami Art Week is in full effect. These tentpole moments are important for creating touchpoints with brands and fans. Events like this create momentum around premieres and previews, generate conversations around projects, and hijack the airwaves. Miami Art Week is …
Holiday Gift Guide: Music Edition
Good lord, how is it already that time of year again? Friendsgiving to Thanksgiving to Black Friday to Small Business Saturday to Cyber Monday to Giving Tuesday. Bang-Bang-Bang! I’m here for the spectacle and gearing up for some glorious gluttony. …
What Music Can Learn From Sports
In business, growth is a continuous game. Where is the blue sky? Where is the next opportunity to put points on the board? One reliable answer to both questions is…Sports! Yesterday was the PTTOW! Sports Summit, and its clear that …
Hot Takes & Cold Truths About The Grammys
The industry is fragmented and watercooler moments are fewer and farther between. There was no “song of the summer” this year, let alone a clear-cut song of the year. It’s more and more an uphill battle to “name that tune” …
Atlanta Influences Everything
When I think about Atlanta, I think about the cultural movement of the early 2000s. In music, a movement represents a total paradigm shift where multiple artists are working together, collaborating, and hat tipping each other until the sum of …
Beats + Bytes Has Arrived on SPIN
My focus is the intersection of entertainment, brand partnerships, and technology. I’ve been running an indie boutique called Nue Agency for nearly two decades. It started as a talent agency finding and developing artists with the belief that we had …
Introducing Good News with Sonny Vibes 🌞🎙️
When we started Nue, we believed tech was going to be the savior to the music industry. When Napster and LimeWire decimated the CD business, it gave birth to new levels of fandom. We launched Nue right around the time …
PEAK EVERYTHING
It feels like we are at peak everything right now. Taylor sold the most first-week albums ever, Bitcoin hit its all-time high, and the stock market is going bananas. We just keep bashing through ceilings and hitting new highs every …
Speedrun
Last week, if you asked ChatGPT, “who is the biggest artist in the world?” it would have told you Bad Bunny, even with Taylor Swift’s album just days away. And that was BEFORE the NFL announced that Benito would be …
Latino Culture Is Here to Stay
Last week, if you asked ChatGPT, “who is the biggest artist in the world?” it would have told you Bad Bunny, even with Taylor Swift’s album just days away. And that was BEFORE the NFL announced that Benito would be …
Coffee & Culture Report
Coffee has been embedded in cultures across the world for generations. So why does it feel so relevant right now? Monday, September 29th is National Coffee Day and October 1st is International Coffee Day. The coffee space is so fascinating …
Coachella’s Ripple Effect
Coachella dropped their lineup early this year, and it’s one of the best in recent memory. That’s the magic of entertainment: just when you start to count Coachella out after a couple slower years, they adjust and come back stronger. …
The Cultural Scroll
There is such an interesting content landscape developing right now. Attention is truly one of the most valuable commodities in the world, and how you capture it is always changing. We see it with the biggest stories in pop culture …
The US Open: Cultural Marketing Report
The US Open is consistently my favorite event of the year and this year, it feels like it’s soaring to new heights. The tournament has always been a magnet for star power, but with attendance steadily climbing, it’s clearly a …