Blogs - Nue Agency

Song of the Summer

Hats off to Lil Nas X. Cowboy hats, that is. With his debut EP, the Atlanta native let the world know that “Old Town Road” was not a one-hit wonder. Yes, the smash of all smashes remains #1 for its 12th week straight, but there is some solid stuff on this release! “Old Town […]

The Hustle of A$AP Ferg

A$AP Ferg is everywhere, but ain’t nothin’ new. It’s been that way for years. His non-stop hustle has resulted in tremendous growth and he’s now bigger than ever. Ferg is borrowing a page from the Busta Rhymes playbook, staying on top by guest performing on every hot stage imaginable. He’s pretty much the best stage […]

The Biggest Band in the World

Are the Jonas Brothers the biggest band in the world right now? In a market run by mainstream niches, it’s tough to say. But it sure feels like they’re crossing over better than anyone else. Their new album, Happiness Begins, came out Friday and while the music isn’t making a quantum splash save the singles, […]

Pot or Not?

On Friday, we co-hosted a stellar event in Southampton called Pot or Not. The Or Not Experience is the proprietary conference collaboration between Loeb.nyc and Bonin Ventures. Geared towards brand marketers and focused on consumer trends, the event is designed to separate the hype from the facts. Each year introduces a new theme but the […]

‘Ello Governor!

As the Summer wind blew in this weekend, I got excited. Not just to pull out the white linens and seersucker suits, but because it’s festival season in New York again. We’re fortunate to kick things off with the standard-bearer, Governor’s Ball. “Gov Ball,” launched in 2011 by three ambitious young gentlemen from Founders Entertainment, […]

Art and Film and Social Media, Oh My!

What a week it was in NYC. With Frieze, Social Media Week, and the Tribeca Film Festival happening simultaneously, the creative conversations flowed in every direction, everywhere you looked. I may see through a biased lens, but the red threads that wove it all together were music and brands. Once decimated by the digital revolution, […]

Jay Z is Music’s Padrino

New York loves a good comeback, or in the case of Webster Hall’s grand re-opening on Wednesday night, two comebacks. Not only did the legendary venue open its newly renovated doors, but it was also christened by the king of NYC, Jay-Z, and the return of his “B-Sides” concept. It was nothing short of […]

Market Local, Act Global

There was a time not long ago when “thinking globally” was boardroom gospel. Every marketing idea was an overarching, 30,000-foot strategy designed to attract attention to the world over. But the times have changed (again). Now, instead of setting global strategies that activate locally, the marketing world has identified a clear customer desire for […]

The Grass Is Greener

Growing up, this week always featured one of my favorite holidays. No, I’m not talking about Passover. I’m talking about 4/20. The Cannabis business is one of the “Nue frontiers” we are most focused on. I pinch myself when I think about how much we’re working in this amazing sector. There is so much opportunity […]

Phygitally Focused on CRWN & J.Lo

In the early days of the social media boom, musicians were at the forefront of utilizing digital media to amplify their appearances and build awareness around their shows. Now as the quest for likes becomes a way of life, more and more companies are getting in on the act by creating equally enticing standalone events […]

Realizing Nipsey’s Vision

We lost an icon this week. It’s so sad to hear about the sudden passing of Nispey Hussle, an artist, entrepreneur, and motivator in the truest sense of the word. Nispey transcended music. He transcended coasts. He was indie. He was classy. He crossed over. He was everywhere, always on point. His loss is downright […]