With an entrepreneurial mindset at our boutique cultural marketing agency, we pride ourselves on range. The kind that comes from cultural fluency, trend intuition, and the hustle needed to bring ideas to life.
We work hard on behalf of our clients while applying the same tenacity to passion projects and standing up our own ideas.
Our insights, experience, and deep network give us a competitive advantage in cultural world-building, and the upcoming week is a perfect snapshot of that in action. Q4 and 2026 are right around the corner and we want to inspire your next move.
First up: Summer Bash
Wrestling is having a cultural renaissance. It’s part theater, part athleticism, and all spectacle.
We’ve seen the momentum. The fandom is exploding and the marketing dollars are pouring in. This week, alongside my friend Kaz (who is quickly becoming one of the biggest impresarios in the space) and the Walemania team, we are rolling out our next one: Summer Bash.
I love the format of this ancillary fan experience. We’re bringing the full package:
- A live taping of The Masked Man Show (Kaz’s hit podcast on The Ringer)
- A guest of honor, the legendary Bret “The Hitman” Hart!
- DJ sets that bring the local party vibe (shouts to MoreSoupPlease)
- A performance from none other than Action Bronson (yes, Bam Bam himself)
- Fresh fan experiences filled with iconic guest appearances and surprises.
It’s all powered by our partners Chase Freedom and Wingstop, and brought to life with help from Live Nation, Complex, Team Epiphany, APEX, and more. We know it takes a village. Grab tickets here before they’re gone!
Next Up: Dinner On The Stage with Lin-Manuel Miranda
The very next day, we’re flipping the script from ringside to center stage, helping to bring a once-in-a-decade moment to life: Dinner On The Stage at the Public Theater with Lin-Manuel Miranda, celebrating 10 years of Hamilton.
Mic drop.
Broadway continues its record-breaking momentum, and Lin-Manuel Miranda is the undisputed GOAT, writing and producing the biggest hit of all time and continuing to dazzle audiences with his cultural fluency and creative brilliance.
This event is part of Chase Sapphire’s amazing “Dinner On The” experience. If you are a card member and lucky enough to grab a ticket, god bless, because that’s going to be one epic room for fans of Broadway and LMM.
We just love turning crazy ideas into polished hits.
p.s. Today, my talk at Digital Hollywood’s AI and Entertainment Summit goes live. I’m moderating a fascinating conversation with a top music producer who has created an AI pop star, a VP of innovation at Warner, and a music manager. The panel is virtual and packed with gems. Tune in here.
Astronomer was smart to capitalize on the attention and use this moment to tell their story and build their brand. We’ll see if it works. But who’s really laughing to the bank? Coldplay. The band hasn’t been this relevant since they made that Apple Commercial for “Viva La Vida” 17 years ago.
Their tour has become a cultural phenomenon and has everyone talking again. Their streams are also feeling a major bump, up 25% and even more in sales since the Kiss Cam incident that Chris Martin called out himself when he saw it.
Perhaps a more genuinely exciting story is unfolding for music lovers, though. Lindsey Buckingham and Stevie Nicks surprised fans with news of the reissue of their 1973 debut, “Buckingham Nicks,” half a century after its original release.
Fleetwood Mac has had a resurgence since the Doggface Cranberry drinking video blew up on TikTok. A whole new generation discovered the band’s music before the beautifully done Broadway show, Stereophonic, gave us a peek into the studio lore behind the making of their classic, “Rumours.”
The timing is great for Stevie Nicks, who has been capitalizing on the renewed energy of Fleetwood Mac for a while. Her dates with Billy Joel have been canceled but she’s moving to arenas on her own, a long awaited moment for many.
The reunion with Buckingham wasn’t with a press release, it was teased by social media chatter. In a deliberate move, the music is only available via physical release; no streaming, turning nostalgia into a cultural, collectible event, not just a playlist addition. This is a great reminder for fans that, in our world of instant everything, sometimes the stuff that really matters is what we have to wait for, talk about, and experience together. Fans old and new are lining up, swapping stories, and making this music part of their lives all over again.
Certainly an on stage cameo is in the works. Maybe this will lead to the creation of some new music (fingers crossed) or a hologram show of Fleetwood Mac then and now. They are one of the only living acts that could pull off what ABBA has with their hit hologram residency in the UK. It has been a technological marvel and monetization at its finest, as ABBA makes money playing shows while they are home in their PJs. It’s all on the table for FM, since the roll-out was so enticing, even the install of the new big fat billboard on Sunset has us looking.
This begs the question: what is marketing genius? As marketers, we love the shiny new playbooks but sometimes it comes down to timing, capturing moments, being impromptu, and acting fast. Sometimes, anticipation and community matter more than instant access. And what works always has: love stories, breakups, beefs…and rumours.