In year two of their innovative music partnership, Nue aligned McCafé at Home coffee with reggaeton sensation, Lunay, to reach the Latin American market for Hispanic Heritage Month.

• In year one, to launch McCafé At Home’s Café Styles of Latin America line, we partnered with Lunay, using the power of music and musicians, to create a relationship with new consumers in the Hispanic market.
• We created original content with Lunay, first in his home away from home, the recording studio, and in year two we captured at-home content showcasing him enjoying the product in his daily life.
• Content was created in Spanish, remaining authentic to Lunay’s voice.
• Immersed in the excitement of bringing this content to life, Lunay decided to premiere a clip of his upcoming single as part of one of the social posts of the campaign in year 1.
• Reimagined a soundcheck experience exclusively for media, influencers, and sweepstakes winners to enjoy a “cafecito” with Lunay and watch how an artist preps during for his LIV performance at night in Miami.
• The campaign garnered over 250M media impressions and 2M impressions across socials