Nue worked with Mountain Dew to expand the Green Label Sound brand into the live space and help introduce new flavors of Mountain Dew Kickstarter. The campaign consisted of a 3 city tour in New York, Chicago and Houston and a 6 month residency in Las Vegas.
- Consulted on Mountain Dew’s overarching strategy for event series and handled all partnerships with media and production
- Led event operations for each show by choosing venues, curating and booking talent and organizing promotion
- Co-produced all content to support Green Label Live event series
Holt & Mano
Snow The Product
Bad Boy Bill