What a week. Election upsets, the passing of legends such as Cohen, Russell and Ifill. There was much to mourn but in the sour and sweet of it all, the Nue Agency celebrated an important birthday.
The Patch, a project with Sour Patch Kids, turned two years old and threw a party where the vibe was upbeat and hopeful as the Mogwli’s gave us music to help us keep going. Just like The Patch. A project close to our hearts that keeps going and going.
If you haven’t heard it supports up-and-coming musicians who are on the road by immersing them into a community, amplifying their voice and providing them with a home in Brooklyn and Hollywood.
Two years for a project like this in internet times is significant. It’s amazing to think when we launched this program, with at the time a little known local favorite, X Ambassadors, that we’d have grown to have over 300+ artists stay at our various Patches. The Patch pushed forward culture. Helping artists making an impact in our world like Halsey, Kehlani, G-Eazy, Chainsmokers, Kevin Garrett and so many more.
These artists are growing in part because Sour Patch Kids made a commitment to doing something different and fresh. They were willing to think outside of traditional methods and thus have created a staple in the music business. Through The Patch, Sour Patch Kids has built a huge audience with endless amounts of content; organic, earned and in-house. It’s been a great time, a great story, and a great success.
This Friday at NYU, the program is doing something very exciting with Gallant (who we launched the Hollywood house with) by bringing him home to his alma mater. It should be another special moment in The Patch’s history. Keep up at ThePatchHouse.com and at our YouTube page.
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