Beats & Bytes – Music Dominates Social

We love this conference. Not only because we’ve been there since the beginning, as both advisor and advocate, but also because it dives deep into social media’s ever changing relevance in various aspects of culture.This year there isn’t much on the topic of music, so we put together some thoughts about how brand marketers can better learn to navigate and utilize social media from the way artists are utilizing this form of communication.

To that end, it is important to note the following:

Why is that? Because savvy musicians get to know their audience through social media. The audience in-turn gets to know the musician. This positive relationship builds trust, influence, and loyalty through any and all social channels.

Musicians embrace their influence.

Musicians are fun, creative and versatile.

And when it comes to social media, the best musicians create meaningful, unexpected and customized dialogues with their fans.

There are many artists that are really doing this right and dominating the charts because of it. All for another conversation but this week should be a learning adventure.

Glad to be back!