At Drexel last week, I guest lectured on the topic of Web3 and music. At the end of the session, the professor, Monika Julien, asked me what I thought was “next …
Taking a Break for Broadway
Sometimes it’s healthy to take a break from the news, the hype cycle, Elon buying Twitter, the daily influx of texts, alerts, and Kanye f-up’s. What does it all mean? …
Brand Partnership Bonanza
It’s an exciting time at the intersection of brands and music. Before the pandemic, brand partnerships were an under-utilized tool in the music industry. In early 2020, before the paradigm …
Do Everything Better With Music
I’m a huge believer in the power of music, and I learned at an early age that music makes everything better. When I was throwing weekly parties in high school, …
Advanced Marketing
Marketing as a medium has changed. The marketing tactics of the past, won’t get the job done in a world with 60K new songs dropping a day on the major …
Latin Music Takeover
We’re right in the heart of Hispanic Heritage Month, which traditionally runs from September 15th to October 15th. But being engaged to a Latina and living in Miami, every month …
A Playlist Is Not A Marketing Plan
In the latest edition of our Beats, Bytes and Brands column for Adweek, Clay Durant and I address the art of playlists and how they pertain to brand marketing. In …
Brandweek, Best Week 🌴
Back to work vibes are in the air this week nationwide. I love this time of year. For the next few months, everyone is off the beach, out of their …
Game Set Match
Every year, I give up The Playa for the Vineyard. I’m glad to be back out on Martha’s, surrounded by loved ones and playing a helluva lot of tennis. I’m …
Why Are We Developing Virtual Performers and Not Artists?
Every time I turn around, I see another story about “robots” taking over the music business. I usually look to Asia to see where trends are going. So it’s wild …