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Nostalgia and Music

In Beats + Bytes by Nue Agency

As the year wraps up, it’s exciting to peruse various trend reports and year-end outlook posts. They give you an understanding of what thought leaders and institutions think is slated …

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Nue Sounds

In Beats + Bytes by Nue Agency

We like to think of ourselves as cultural anthropologists: always in the mix, digging deep for what’s relevant now, and scouring the landscape for what’s next. One of the pluses …

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Friendsgiving

In Beats + Bytes by Nue Agency

  I’m a big holiday person. I love the hallmark holidays because any reason to bring people together is a good reason. Throw in a festive theme with history and …

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Rockchain not Blockchain?

In Beats + Bytes by Nue Agency

This time last year, the Crypto business was all the rage. Fortunes were being made (on paper), infrastructure was being built with abandon, and the market seemed unstoppable. Now, with …

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Gala Season

In Beats + Bytes by Nue Agency

The holiday season looms large after Halloween weekend, signalling the start of a very impactful time of year: gala season. For some, it’s nothing but a tax write off. For …

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Rockstar Business Plan

In Beats + Bytes by Nue Agency

Musicians and brands have a lot in common. At WORLDZ on Thursday, alongside the dance duo Krewella and their esteemed manager, Jake Udell, Nue lead a master class on what …

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The Green Rush

In Beats + Bytes by Nue Agency

This biggest growth opportunity I’ve seen this year has been in the cannabis market. Legalization and its myriad health benefits are beyond encouraging, but as a marketer, the brand-building potential …

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Musicians As Marketers

In Beats + Bytes by Nue Agency

One of the most challenging aspects of the transition Nue went through — from representing artists to representing brands — was suddenly having to turn down profitable clients, emerging artists, …

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Context Is Key

In Beats + Bytes by Nue Agency

In the modern media age, the great debate has always been content vs. distribution. Is it the product or how powerfully it’s broadcast? Is it the medium or the message? …