It’s the world vs. COVID-19 and as of now there is no winner. I’m confident, as most of us are, that humankind will prevail, but that doesn’t make it any …
Quarantine Culture
Last week when I wrote about Coronavirus, I hoped it would end up looking alarmist. Now we know it wasn’t. I still don’t think existential dread is helpful, but there …
Changing Climate
I’m not one to succumb to existential dread or worry about a quarantined, dystopian planet, but it’s a scary time in the world right now. It’s clear that based on …
Brand Drops
Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the …
Music Influences Politics!
Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The …
Trapital X Nue
The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? …
Superbowl Play-by-Play 🏈🎶
Another interesting NFL season is in the books. Super Bowl LIV (too perfect for Dave Grutman’s infamous Miami club, which always has its biggest night on Sunday) offered up …
GRAMMYs Postgame
Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, …
It’s Grammy Season
This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, …
Strategizing in Nue Ways
Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to …