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Why Your Brand Will Lose Without Artistic Partnerships

In Uncategorized by Nue AgencyJanuary 22, 2016

Flashback to 20 years ago: American Express wants to cause a stir. So it signs Jerry Seinfeld, fresh from his epic sitcom run, to put together a few clever TV …

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Music: The Marketer’s Secret Weapon for Targerting Millennials

In Marketing by Nue AgencyJanuary 13, 2016

Millennials are accustomed to being inundated with information. With one of the most desirable target markets dwelling in a digitized world that’s oversaturated with ads and clever promotions, how can marketers grab their attention and get millennials to care about what they’re offering?

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4 Ways Music Technology Changes how Brands and the Industry Intersect

In Marketing by Nue AgencyOctober 1, 2015

As technology evolves, music remains a powerful cultural tool that continually illustrates the real value of that progress for people. For example, festival attendance is on the rise, and many festivals are also offering live streaming services to those who can’t attend.

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How to Best Sync Musical Talent with your Event

In Uncategorized by Nue AgencySeptember 11, 2015

Music and branded events go hand in hand. From shows to concerts to festivals, the right musical talent can propel a brand’s purpose into the limelight and increase the success …

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How to Make Musical Acts Work in Your Marketing

In Marketing by Nue AgencySeptember 10, 2015

While brands have long included musical acts in their marketing strategies, the practice has grown both more common and more complex. The days of big-name bands merely endorsing a product or …

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