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Quarantine Culture

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Last week when I wrote about Coronavirus, I hoped it would end up looking alarmist. Now we know it wasn’t. I still don’t think existential dread is helpful, but there …

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Changing Climate

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I’m not one to succumb to existential dread or worry about a quarantined, dystopian planet, but it’s a scary time in the world right now. It’s clear that based on …

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Brand Drops

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  Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the …

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Music Influences Politics!

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Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The …

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Trapital X Nue

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The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? …

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GRAMMYs Postgame

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  Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, …

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It’s Grammy Season

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  This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, …

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Strategizing in Nue Ways

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Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to …

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Art Basel 2019

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  From Thanksgiving to Black Friday, from Small Business Saturday to Giving Tuesday, I leaned into this holiday week bigtime and I hope you did, too. Now, I’m boarding a …