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Rockstar Business Plan

In Beats + Bytes by Nue Agency

Musicians and brands have a lot in common. At WORLDZ on Thursday, alongside the dance duo Krewella and their esteemed manager, Jake Udell, Nue lead a master class on what …

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The Green Rush

In Beats + Bytes by Nue Agency

This biggest growth opportunity I’ve seen this year has been in the cannabis market. Legalization and its myriad health benefits are beyond encouraging, but as a marketer, the brand-building potential …

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Musicians As Marketers

In Beats + Bytes by Nue Agency

One of the most challenging aspects of the transition Nue went through — from representing artists to representing brands — was suddenly having to turn down profitable clients, emerging artists, …

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Context Is Key

In Beats + Bytes by Nue Agency

In the modern media age, the great debate has always been content vs. distribution. Is it the product or how powerfully it’s broadcast? Is it the medium or the message? …

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We’re Big MMA Fans

In Beats + Bytes by Nue Agency

There was a lot of buzz in the biz last week about the Music Modernization Act passing the Senate by unanimous consent. As the dynamics of the industry shift, so, too, must …

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Ideas Exchange

In Beats + Bytes by Nue Agency

“If I have a dollar and you have a dollar and we exchange dollars,” Kanye West once mused, “we’d each have one dollar. But if I have an idea and …

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Fashion x Music

In Beats + Bytes by Nue Agency

  Fashion Week is in full gear and it’s always an inspiring time in the city. The fashionistas serve up sartorial sensations while brands flex experiential muscle to connect with …

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4th Quarter Mode

In Beats + Bytes by Nue Agency

  For some it’s back to school vibes again in the air! As the Summer concludes, it’s time to for others to flip into 4th quarter mode. I know I …

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The Brand is Strong

In Beats + Bytes by Nue Agency

  Hip-hop runs the world, it’s a fact. Since I was in high school, artists like Nas, Tupac, and Puffy influenced what I liked, what I wore, and how I …