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WTF FTX

In Beats + Bytes by Nue Agency

A sea change is coming as we begin to wind down 2022. The much discussed “red wave” didn’t crest in the election last night (phew), FTX traded to Binance (wow), …

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Taking a Break for Broadway

In Beats + Bytes by Nue Agency

Sometimes it’s healthy to take a break from the news, the hype cycle, Elon buying Twitter, the daily influx of texts, alerts, and Kanye f-up’s. What does it all mean? …

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Brand Partnership Bonanza

In Beats + Bytes by Nue Agency

It’s an exciting time at the intersection of brands and music. Before the pandemic, brand partnerships were an under-utilized tool in the music industry. In early 2020, before the paradigm …

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Advanced Marketing

In Beats + Bytes by Nue Agency

Marketing as a medium has changed. The marketing tactics of the past, won’t get the job done in a world with 60K new songs dropping a day on the major …

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Latin Music Takeover

In Beats + Bytes by Nue Agency

We’re right in the heart of Hispanic Heritage Month, which traditionally runs from September 15th to October 15th. But being engaged to a Latina and living in Miami, every month …

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Game Set Match

In Beats + Bytes by Nue Agency

Every year, I give up The Playa for the Vineyard. I’m glad to be back out on Martha’s, surrounded by loved ones and playing a helluva lot of tennis. I’m …